As the world’s largest music and audio platform, SoundCloud lets people discover and enjoy the greatest selection of music from the most diverse creator community on earth. SoundCloud was looking for a way to unify three different websites into one comprehensive resource that helped emerging artists get the most out of the SoundCloud experience. The new website has instructions and tips on everything from setting up their account to finding their audience, to making money from their work.

One of the main challenges that the marketing team was facing is the need to frequently create new pages, such as landing pages, campaigns, and social media graphics, to support various marketing initiatives. To streamline this process and reduce the time and effort required to create these assets, we developed a design system that provides the marketing team with the tools and resources they need to build new pages with minimal creative direction.

We created a comprehensive design system that includes a range of design elements, such as color palettes, typography, and layout guidelines, that the team can use to create professional and consistent marketing materials quickly and easily.

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